Thursday, January 21, 2016

Christmas with Team Eternity

Many thanks to everyone for giving us a break on Sunday and allowing us the time to (finally) celebrate Christmas with our Brewery family!

Before the obligatory group photo we had to play a few games first: the traditional White Elephant gift exchange. A few people fought over a mini Stormtrooper alarm clock, and some envied an oversized Pilsner glass, but we all ended up with something unique to take home!

Then in celebration of beer we had a different kind of gift exchange: a much larger version of ‘Make your own 6pk’. We ended up with some rare beers along with some beers that were new to most of the group!

All in all it was a great night celebrating another successful holiday season and hoping for more to come!
Thank you again for letting us have Sunday night off! 

Team Eternity

Monday, January 11, 2016

#TheNerdyBrewery #StarWars

If you’ve ever stopped into Eternity before, we’re sure you have noticed one thing: our love of all things Star Wars! We are extending this beyond our walls and partnering with the Historic Howell Theater to sponsor the new Star Wars: The Force Awakens, from January 15th through the 31st!

Back in December, the theater asked us and other locals about how we got into Star Wars and about our predictions for the new movie and continuation of the saga. 

Here was our reply: [VIDEO!!!]
(If you jump to 1:53 it is the start of Mike and Dayna getting nerdy.)

#SupportLocal in #HowellMI

The video in this blog was created by The Historic Howell Theater. 

Monday, January 4, 2016

Things other than brewing: A glimpse behind the scenes at Eternity

The fermentation process for beer takes at least a full week and we typically allow our beer to condition much longer than that, meaning some beers (like lagers) can be in a tank for up to 2 months. Why am I telling you this? Because there is a lot more to being a brewer than brewing. In fact, it’s the “other” things that take up more time during the week.

Here is a sample of what our typical Mondays look like at Eternity Brewing.

Chris comes in to clean kegs. We take care to check the cleanliness of our kegs, inside and out. Happy kegs means happy beer!

One of Paul’s jobs is to clean tap lines and faucets. This is the final journey of the beer into your glass, so clean tap lines and beer faucets are critical to clean beer aromas and flavors!

One of Zac’s jobs is to check the fermentation stages of each of the beers in the fermenters. This ensures fermentation is going at the pace it should and gives us a clue as to when we can start our conditioning processes.

This is just a glimpse of some behind the scenes work that goes into our product and our company. We are so excited to have these gents working with us. They are all hard workers and are passionate about the beer and Eternity! 

Happy 2016! We look forward to joining you in a journey filled with family, friends, and BEER!