Saturday, February 25, 2017

When You Have a Luau in the Middle of February…

Thank you to everyone who came out on Friday night to support The ARC of Livingston

We released a new beer, Grandpa’s Bungalow, a Tequila Barrel Aged lager with lime and salt. We donated a portion of this beer’s sales to The ARC of Livingston. The ARC was also able to get a bunch of donations for leis!

It was a fun night with yummy food from Hickory BBQ to boot!

Our staff voted for the best Hawaiian shirts in the crowd. Check out these guys! They went home with some fun prizes too!

If you didn’t get a chance to stop in, we will most likely continue the tradition next year! It is a great way to warm up and have fun with those crazy Hawaiian shirts! 

Sunday, January 22, 2017


This past week I read this article about beer yoga. No, I don’t mean do some yoga and then go drink a beer, I mean, with beer in hand, do some yoga and take a drink every once in a while. Don’t believe me? Here is the original article.


I recently got back into yoga. I am not devout about attending classes, but every once in a while I start up a class and get back into the stretching and muscle toning that it is good for. I also don’t really get into the spiritual side of it. I do however, enjoy how relaxing it can be at times, or on the flip side, how great of a workout it can be without feeling like a work out!

Reading this article made me wonder if we can ever do something like this at Eternity. Sure, we have hosted yoga classes in the past and after the class, people are welcome to walk up and grab a drink, but could we ever pull off this full-out BeerYoga?

We would need the right instructor of course. These guys are serious. When you first read the headline you chuckled a little didn’t you? No? Well, I did. Anyway, if you actually read it, there is no joking, this is a serious thing. I wouldn’t mind trying it out myself. Is there anyone out there who can combine these great things and come teach a class here? Don’t be shy! Let’s try it!

Cheers my friends,
Brewery Captain

Tuesday, January 17, 2017

2017: The year for Nerds, Brewery Events, and New Beers!

Well, 2016 has come and gone in the blink of an eye. And now, 2017 is upon us, awaiting our orders. 

Heh, well, that may be a bit overly dramatic, but I have been watching a lot of Smallville lately, so that is what you get folks. 

We started 2017 off with a BANG on January 1 with our team Christmas party. Check out these beautiful people right here!

Team Eternity Jan 1, 2017

Let's see... what do we have to look forward to in 2017? There are a ton of movies and TV shows I am excited about! How about you?! We sponsored Rogue One: A Star Wars Story at the Howell Theater. So if you haven't seen it yet, you better get a move on and go in there to watch it! Mike and I are also excited for The Resurrection of Gavin Stone, Guardians of the Galaxy Vol. 2, Logan, Thor Ragnarok, and Star Wars Episode VIII! Let's see... and there are a bunch of Netflix series coming out this year, Iron Fist, The Defenders, and The Punisher. Oh what a great year to be a nerd! Sounds like all we do is watch TV... but I promise we do other things! Like read comic books... and...  

We also work at Eternity Brewing! So I will give you a "taste" of what is to come in 2017. We will be at more beerfests and local festivals. Let's see, we will be bringing some things back to Eternity like Girl Scout Cookie & Beer Pairing night, and maybe some cornhole over the summer. Ah... summer...... But until we get there, we are trying out this Game Night thing on Thursdays. 1st & 3rd Thursdays: Cards Against Humanity! 2nd & 4th Thursdays: UNO! 

Game Night Thursdays!

Ah right, and you want to know about the beer too don't you? Some of you have been patiently waiting for Rebel Heart to come out. Don't fear, the release day is near! (Check your email this week!) And how about that Vanilla Wafer Brown Ale that came out a long time ago in a brewery not so far away? Yeah, that will be back, keep an eye out! Oh, and how about some new, never-brewed-before-beers you ask? We are going to be experimenting with a few new wheat ales this year, we are prepping a cherry beer to release on Valentines day, we will continue to add to our "Terrible" IPA series, and... how about a Star S'mores Series for ya? 
Star S'mores Ep IV A New Mallow
Star S'mores Ep V The Mallow Strikes Back
Star S'mores Ep VI Return of the Mallow
Star S'mores Ep VII The Mallow Awakens 

Yeah, I said it. Now we just have to brew it...

Cheers to you and yours on this cold Michigan night. 
Brewery Captain

Tuesday, November 15, 2016

2016 Holiday Time!

Welcome to November! We love this time of year, and we hope we can join your parties this year!

We also hope you can enjoy some Bourbon Barrel Bottles for Thanksgiving and Christmas and all of the other Holidays along the way. We bottled Bourbon Barrel Noble Throne, Bourbon Barrel Barley Rancher, and Thunder Blizzard for you guys to take home, enjoy with dinner, as an after dinner dessert, or to give as a delightful gift! Ask for bottles during your next visit to our taproom!

Call the taproom today (517-295-4904) to book your Holiday Parties at Eternity Brewing! We will make it easy on you to book space here to have your family and friends join you with great beer and any food you desire! We have soda, wine, and cider options as well! Let us help you with planning and take care of the clean up! (And we don’t have a standard rental fee either, so ask about our awesome booking policies when you talk with our management to plan your party!)

Again, we are super excited about this time of year, and we are super excited for you to journey with us!

Cheers my friends!

Brewery Captain

#JourneyWithEternity <-- Take pictures and use this hash tag to get your picture printed and posted in the taproom! Let's get some holiday celebration pictures going!

Wednesday, September 21, 2016

2 Years of Eternity: 2016 Year Book

A lot has happened in the past 2 years! It feels like this brewery-life-thing has been our lives forever, and yet, it feels like the past 2 years have gone by SUPER fast. We have a great team working with us, without whom we could have never moved forward from year one. (Thank you Team Eternity!) While we have spent most of our waking hours working on Eternity to nurture it and watch it grow, and yes, starting a business from scratch is a lot of work, there are a few amazing things we wanted to reflect on as we approach our 2 Years of Eternity.

We are proud to have created a comfortable place for people to just hang out and be themselves. We are proud to be considered a place where a single female can sit at the bar and feel comfortable about herself and her surroundings. We are proud that families can come in and enjoy a night out playing games and eating pizza they ordered in. A lot of people have enjoyed the atmosphere here, and we are happy to see our vision brought to life and thrive.

join us at the bar

We have made so many great friends through doing this! When we thought up the brewery, we figured we would get some regulars in who we enjoyed chatting with, but we didn't realize how close we would be with our staff and our customers. This venture has drawn in a crowd of people, and over time, some of these "chance "meetings have led to wonderfully strong friendships. There have been several great friendships developed out of Team Eternity - not just between us and them, but among the staff themselves. We didn't realize the extent this life changing decision would have on our lives and those around us. Taking the leap of faith all those years ago to start planning a brewery has had such a tremendous impact on our life journey and the people influencing our lives.


We have also been able to support causes we care about and get the community involved in it with us. We worked with places such as LoveINC, Gleaners, Humane Society, LACASA, LESA, Modified Dolls, and Make a Wish (just to name a few!). We know we want to do something for the community during Christmas and we are working with LoveINC again to meet needs in this area as we approach November.

Easter baskets with purpose

And what about the beer?! We pour our hearts and souls into the creation of our beloved art form. Yes, beer is art. We worked hard to bring you new recipes and our first ever bottle release this year! 

workin' hard

We are glad you are here to enjoy our art. Thank you for being a part of our journey. 

- Mike and Dayna Tran
Owners, Eternity Brewing

Mike and Dayna and Captain Beer (Watch this Video!)

Eternity Brewing's 2 Year Anniversary Party is Saturday September 24th Noon - Midnight. 
Details here. 

Monday, August 29, 2016

Four Black Paws!

Hey everyone!

Thank you so much for coming out on Saturday to support the Humane Society. We wanted to show our love for animals and the importance of adopting. We also wanted to bring some awareness to the fact that black dogs and cats are amazing! Black dogs and cats are typically the last to be adopted out, so we wanted to give a shout out to our four legged friends with our Four Black Paws Ale - a chocolate mint coffee stout.

Unfortunately it rained during the event and it was tough to keep the animals out under the tents. They were here briefly though!

Our family dog, Naboo, came in at 4:00 and we had a wonderfully cute toast with her, with Naboo Coffee Stout, and in celebration for adopting animals.

Thank you everyone for your support! When you add it all up - the complex here raised over $850 for the cause.

We are always trying to do what we can to better the Livingston County Area. Let us know what you see as a need in this area. We are doing what we can to show our love for Livingston!

Your Friendly Neighborhood Brewer

Monday, August 22, 2016

That’s no cantaloupe, it’s a Howell Melon!

No for real, there is a difference. Now maybe you need to be from Howell Michigan to be able to tell, but we know. The Howell Melon is different. And we like it!

Happy Monday Everyone!!!
Not happy it’s Monday? Oh. 
I mean, I guess we aren’t either… because we had such a great time at the Howell Melon Fest this past weekend!

Did anyone have some melon ice cream? Melon shake? Melon wine? Melon Ale?!!
We put 80 Howell Melons into our batch of Howell Melon Ale this year. It was a lot of time chopping and juicing, but we did it out of dedication to the cause! We hope you enjoyed our lightly sweet melon wheat ale we released in honor of Melon Fest!

We had fun in the Festival Tent on Friday and Saturday! It was great to see some of you there!

Have a great rest of your week this week and keep this coming Saturday available! We are having a Block Party with the Humane Society! We will have Naboo, our family dog, out on the patio for a toast with Four Black Paws Ale (a limited release), door prizes, donation opportunities, dogs roaming around, and so much more! 12-6pm! Join our entire complex to support this cause! We are donating 10% of all Naboo Coffee Stout sales that day to the Humane Society!

Your friendly neighborhood Brewery Captain.