Monday, August 22, 2016

That’s no cantaloupe, it’s a Howell Melon!

No for real, there is a difference. Now maybe you need to be from Howell Michigan to be able to tell, but we know. The Howell Melon is different. And we like it!

Happy Monday Everyone!!!
Not happy it’s Monday? Oh. 
I mean, I guess we aren’t either… because we had such a great time at the Howell Melon Fest this past weekend!

Did anyone have some melon ice cream? Melon shake? Melon wine? Melon Ale?!!
We put 80 Howell Melons into our batch of Howell Melon Ale this year. It was a lot of time chopping and juicing, but we did it out of dedication to the cause! We hope you enjoyed our lightly sweet melon wheat ale we released in honor of Melon Fest!

We had fun in the Festival Tent on Friday and Saturday! It was great to see some of you there!

Have a great rest of your week this week and keep this coming Saturday available! We are having a Block Party with the Humane Society! We will have Naboo, our family dog, out on the patio for a toast with Four Black Paws Ale (a limited release), door prizes, donation opportunities, dogs roaming around, and so much more! 12-6pm! Join our entire complex to support this cause! We are donating 10% of all Naboo Coffee Stout sales that day to the Humane Society!

Your friendly neighborhood Brewery Captain.

Saturday, July 2, 2016

Teeko & Naboo - The Dog Days of Summer

Next time you visit Eternity and see a beer named Naboo Coffee Stout instead of Teeko Coffee Stout, don’t freak out! They are actually the same beer, and if you come in soon, it’s even the exact same batch! We are officially transitioning the name of Teeko Coffee Stout to Naboo Coffee Stout on Tuesday, July 5, 2016.

As you may have heard, our beloved coffee supplier, Teeko’s Coffee & Tea, has closed up shop. Because of this, we feel it is appropriate that we rename the Teeko Coffee Stout. We are actually still working with Teeko’s in the short term to obtain a small amount of the Eternity Blend coffee as we transition to a new coffee supplier. We are now collaborating with Kahuna Coffee in Hartland, MI, to replicate the Eternity Blend that was developed with Teeko’s. We believe in supporting other small, local businesses to stimulate our community and to develop strong relationships with those directly involved in our supply chain!

So how did we name the Naboo Coffee Stout? If you guessed that it’s a reference to the planet in Star Wars, you are partially correct! The other half of the story is that Teeko’s Coffee was actually named after their family dog, so we thought renaming the beer after our dog would be a fun way to transition the name while still paying tribute to the original Teeko name. Naboo is the name of a dog in the Anderson family (Dayna’s side). 

Naboo (The Dog, Not the Planet)!

If you haven’t had the Teeko/Naboo Coffee Stout in a while, give it another shot! It has a nice, robust coffee character in a refreshing package, even in the warm dog days of summer. We hope you enjoy it as much as we do!

Monday, June 27, 2016

#TeamCap and #TeamEternity Team Up for 5th Place!

We sponsored the Captain America balloon for The Michigan Challenge Balloonfest! If you don’t know by now, Mike and I are huge nerds. We are obsessed with Star Wars and Marvel Comics. So when we met the pilot and crew of the Captain America balloon last year in the taproom, we decided right there we needed to sponsor their balloon for the following year’s balloonfest.

What a wonderful decision that was! Not only did we get to say #TeamCap all the time, but they invited us out with them to crew with the balloon on Saturday! (This is not necessarily typical for the sponsor to do.) We figured the best way to join them was on Saturday morning for the fly in and competition. So we tried to go to bed early (not easy when your life revolves around a taproom) and we successfully got up early at about 4:30am. We met them out on the field and drove out to our starting point just south west of Howell, along with all the other balloonists.

After a half hour of watching the wind direction, analyzing the map, and knocking on doors to ask permission to use their yard as a launch site, we finally found our launch location. Mike and I did what we could to help get the balloon out and blown up and ready to take off. And just before it was time to head up, Ron, the pilot, motioned me to come in from taking pictures of the thing and told Mike and I both to hop in! We were like “Wait, what?! I thought we were just helping and hanging out in the chase van!” Nope, they had other plans, they were going to let us go up in the balloon!

Mike helping the balloon inflate

Hop in!

Mike and I were thrilled! This was such a great surprise for us! They had been planning on doing this and we had no idea! We figured they would just want to focus on the competition and not try to mess with us. (But as it turns out, we are lucky charms, because Captain America got 5th place this weekend!)

Up, up, and away!

The flight was amazing! Being up in a hot air balloon is so peaceful. Pictures and videos don’t do it justice.

After a successful flight, we landed among other balloons in yet another large yard and helped pack it up. After that, Ron, Mike, and Mike (Mike & Mike = the rest of the crew [yes, there were 3 Mikes in one van!) started getting into the back of the van and bringing out picnic baskets and a small table. They set up the table and table cloth and started setting out champagne glasses. We were just watching in awe and wonder because we had no idea what was going on. Then they brought out the champagne and said that it is tradition after every flight to have a champagne toast in celebration of a successful flight and as a gift to the property owner who let them land. Not only did they bring champagne, but they had purchased beer from Eternity the night before! So we toasted with champagne glasses full of Eternity beer around 9am (mine was full of Night Glow Black Lager)! What a great way to start our day!

A toast with good beer and great people!

We took the crew out to the Crepe Studio for brunch and had such a great time chatting with them and getting to know them better. Now Mike and I had to go to work (ha, that’s what happens when you own a brewery). But after work, we went right back to ballonfest and crewed with them that evening for the balloon launch and balloon night glow. We got to be on the field for the balloon glow! It was incredible, beautiful, and so much fun! This Captain America crew is such a great group to be with.


What do you think we did after the balloon glow was packed up?! (Which by the way is hard to do because it is DARK on the field!) (No one thinks about that part of the program because everyone else just heads out after the balloons stop twinkling!) Anyway, once we got it all together we headed to Eternity Brewing of course! We met some of our other friends and family for a beer before it was time to call it a night.

What an incredible weekend. We are so proud of the Captain America Team – 5th place this year! And we are so grateful that we could spend the weekend with these amazing people. They are so kind and thoughtful and fun to hang out with.

Watch for Captain America next year if you missed him this year! We already requested to be their sponsors again!

- Dayna Tran
Brewery Captain

Tuesday, May 10, 2016

Thoughts About Wheat Beer - from The Taproom Captain

Michigan has finally hit one of my favorite times of year: the thaw after months of frozen air and frost covered cars. Heat has returned and with it comes the time to switch to the classic spring beer styles. We are heading away from the dark and heavy comfort of porters and stouts into the lighter drinks, and one my personal favorites - wheat beers. 

Wheat beer has a few different variations from the German origin Hefeweizen to the Belgian Witbier to the classic American Wheat. Many wheat beer varieties have hints of fruit flavor to them, a nod to the season.  Here at Eternity our take on the wheat beer style is called ‘Covenant Wheat’. It’s a very crisp Hefeweizen with banana and clove flavors coming through from the yeast profile. It was a crowd (and staff) favorite the first time around so we just had to bring it back. 

Watch for this beer to be ready to pour in May!

I can't wait! 

Taproom Captain

Saturday, April 30, 2016

Captain America: A Civil War and a Balloon

Summer is right around the corner, which you may or may not know as the time for the Michigan Challenge Balloonfest in Howell. In support of the community and local events, we are sponsoring a hot air balloon for the Ballonfest again this year! With the release of the new Captain America: Civil War movie and us being big comic book fans, we thought sponsoring the Captain America balloon would be a great fit! Are you #TeamCap or #TeamIronMan? Eternity is a house divided, but I’m guessing the Captain America balloon team is supporting #TeamCap, what do you think?

Captain America Balloon During the Night Glow

Also making a return is our famous Night Glow Black Lager! Though dark in appearance, this refreshing lager was designed to be crisp and easy drinking for the hot, summer weather while also celebrating the Balloonfest and the spectacular Balloon Night Glow event at the festival. Come in for a glass of Night Glow to cool off when we release it at the start of the Balloonfest, June 24!


- Mike, CFO & Your Friendly Neighborhood Brewer

Wednesday, April 6, 2016

Euchre: I don't always get dealt four nines, but when I do, I'm playing Euchre.

If you grew up in Michigan or Ohio you know how to play Euchre, or maybe you have been chided for not knowing how to play. This 150 year old card game is a staple up here and we have now brought this past time to Eternity! 

Last month we hosted a Euchre tournament bringing in whole families, couples and people off on their own to join in. We had a full house! (Wrong card game, we know!) The tournament rounded out with one lucky winner (and the loser always gets a prize too!). It went over so well we had people asking us when the next one would be while walking out the door! 

Don’t miss out this month on April 14th from 7-9pm!

Tuesday, March 15, 2016

The Mission Dry Stout: A tale of shamrocks and beers

With St. Patrick’s Day coming up it’s time for us bring back a crowd favorite: Mission Dry Stout! It’s dark, dry, and the perfect beer to celebrate your Irish ancestry!

Did you know that our dry stout, at 5% ABV is actually high for the style?! Dry stouts are typically about 4% - at most 5% ABV! Dry stouts are brewed with acrid roasted barley and a moderate amount of hops, making for a sharp, dry pour.

This year our Mission Dry Stout is being put on the Nitro tap! This means it is going to have a light creamy body, making it even more smooth and complex. Try a Mission 'n Torn Black ‘n Tan for a fun mix! Be patient with the nitro pours however, Guinness claims that a pour should take 119.5 seconds!

Try a Torn ‘n Mission Black ‘n Tan

St. Patrick’s Day has more of a history than just drinking beer and is celebrated in more countries than any other national festival. The Shamrock does have a relevance to this day. St. Patrick is the patron saint and national apostle of Ireland. His mission is credited with bringing Christianity to Ireland’s people in the fifth century by explaining the Holy Trinity (Father, Son, and Holy Spirit) using the three leaves of a native Irish clover, the shamrock.

Whether you are Irish or not, St. Patrick’s Day seems to be a fun time to celebrate! So come on in, wear some green, bring a hungry belly for Hickory’s Corned Beef Sliders, and grab a pint! Our Mission Dry Stout will be flowing, and if that isn’t your style, you will get a hoppy green surprise with any hoppy beer order! We are open early and staying open late! Join the St. Patrick's Day facebook group!