Tuesday, November 15, 2016

2016 Holiday Time!

Welcome to November! We love this time of year, and we hope we can join your parties this year!

We also hope you can enjoy some Bourbon Barrel Bottles for Thanksgiving and Christmas and all of the other Holidays along the way. We bottled Bourbon Barrel Noble Throne, Bourbon Barrel Barley Rancher, and Thunder Blizzard for you guys to take home, enjoy with dinner, as an after dinner dessert, or to give as a delightful gift! Ask for bottles during your next visit to our taproom!

Call the taproom today (517-295-4904) to book your Holiday Parties at Eternity Brewing! We will make it easy on you to book space here to have your family and friends join you with great beer and any food you desire! We have soda, wine, and cider options as well! Let us help you with planning and take care of the clean up! (And we don’t have a standard rental fee either, so ask about our awesome booking policies when you talk with our management to plan your party!)

Again, we are super excited about this time of year, and we are super excited for you to journey with us!

Cheers my friends!

Brewery Captain

#JourneyWithEternity <-- Take pictures and use this hash tag to get your picture printed and posted in the taproom! Let's get some holiday celebration pictures going!

Wednesday, September 21, 2016

2 Years of Eternity: 2016 Year Book

A lot has happened in the past 2 years! It feels like this brewery-life-thing has been our lives forever, and yet, it feels like the past 2 years have gone by SUPER fast. We have a great team working with us, without whom we could have never moved forward from year one. (Thank you Team Eternity!) While we have spent most of our waking hours working on Eternity to nurture it and watch it grow, and yes, starting a business from scratch is a lot of work, there are a few amazing things we wanted to reflect on as we approach our 2 Years of Eternity.

We are proud to have created a comfortable place for people to just hang out and be themselves. We are proud to be considered a place where a single female can sit at the bar and feel comfortable about herself and her surroundings. We are proud that families can come in and enjoy a night out playing games and eating pizza they ordered in. A lot of people have enjoyed the atmosphere here, and we are happy to see our vision brought to life and thrive.

join us at the bar

We have made so many great friends through doing this! When we thought up the brewery, we figured we would get some regulars in who we enjoyed chatting with, but we didn't realize how close we would be with our staff and our customers. This venture has drawn in a crowd of people, and over time, some of these "chance "meetings have led to wonderfully strong friendships. There have been several great friendships developed out of Team Eternity - not just between us and them, but among the staff themselves. We didn't realize the extent this life changing decision would have on our lives and those around us. Taking the leap of faith all those years ago to start planning a brewery has had such a tremendous impact on our life journey and the people influencing our lives.


We have also been able to support causes we care about and get the community involved in it with us. We worked with places such as LoveINC, Gleaners, Humane Society, LACASA, LESA, Modified Dolls, and Make a Wish (just to name a few!). We know we want to do something for the community during Christmas and we are working with LoveINC again to meet needs in this area as we approach November.

Easter baskets with purpose

And what about the beer?! We pour our hearts and souls into the creation of our beloved art form. Yes, beer is art. We worked hard to bring you new recipes and our first ever bottle release this year! 

workin' hard

We are glad you are here to enjoy our art. Thank you for being a part of our journey. 

- Mike and Dayna Tran
Owners, Eternity Brewing

Mike and Dayna and Captain Beer (Watch this Video!)

Eternity Brewing's 2 Year Anniversary Party is Saturday September 24th Noon - Midnight. 
Details here. 

Monday, August 29, 2016

Four Black Paws!

Hey everyone!

Thank you so much for coming out on Saturday to support the Humane Society. We wanted to show our love for animals and the importance of adopting. We also wanted to bring some awareness to the fact that black dogs and cats are amazing! Black dogs and cats are typically the last to be adopted out, so we wanted to give a shout out to our four legged friends with our Four Black Paws Ale - a chocolate mint coffee stout.

Unfortunately it rained during the event and it was tough to keep the animals out under the tents. They were here briefly though!

Our family dog, Naboo, came in at 4:00 and we had a wonderfully cute toast with her, with Naboo Coffee Stout, and in celebration for adopting animals.

Thank you everyone for your support! When you add it all up - the complex here raised over $850 for the cause.

We are always trying to do what we can to better the Livingston County Area. Let us know what you see as a need in this area. We are doing what we can to show our love for Livingston!

Your Friendly Neighborhood Brewer

Monday, August 22, 2016

That’s no cantaloupe, it’s a Howell Melon!

No for real, there is a difference. Now maybe you need to be from Howell Michigan to be able to tell, but we know. The Howell Melon is different. And we like it!

Happy Monday Everyone!!!
Not happy it’s Monday? Oh. 
I mean, I guess we aren’t either… because we had such a great time at the Howell Melon Fest this past weekend!

Did anyone have some melon ice cream? Melon shake? Melon wine? Melon Ale?!!
We put 80 Howell Melons into our batch of Howell Melon Ale this year. It was a lot of time chopping and juicing, but we did it out of dedication to the cause! We hope you enjoyed our lightly sweet melon wheat ale we released in honor of Melon Fest!

We had fun in the Festival Tent on Friday and Saturday! It was great to see some of you there!

Have a great rest of your week this week and keep this coming Saturday available! We are having a Block Party with the Humane Society! We will have Naboo, our family dog, out on the patio for a toast with Four Black Paws Ale (a limited release), door prizes, donation opportunities, dogs roaming around, and so much more! 12-6pm! Join our entire complex to support this cause! We are donating 10% of all Naboo Coffee Stout sales that day to the Humane Society!

Your friendly neighborhood Brewery Captain.

Saturday, July 2, 2016

Teeko & Naboo - The Dog Days of Summer

Next time you visit Eternity and see a beer named Naboo Coffee Stout instead of Teeko Coffee Stout, don’t freak out! They are actually the same beer, and if you come in soon, it’s even the exact same batch! We are officially transitioning the name of Teeko Coffee Stout to Naboo Coffee Stout on Tuesday, July 5, 2016.

As you may have heard, our beloved coffee supplier, Teeko’s Coffee & Tea, has closed up shop. Because of this, we feel it is appropriate that we rename the Teeko Coffee Stout. We are actually still working with Teeko’s in the short term to obtain a small amount of the Eternity Blend coffee as we transition to a new coffee supplier. We are now collaborating with Kahuna Coffee in Hartland, MI, to replicate the Eternity Blend that was developed with Teeko’s. We believe in supporting other small, local businesses to stimulate our community and to develop strong relationships with those directly involved in our supply chain!

So how did we name the Naboo Coffee Stout? If you guessed that it’s a reference to the planet in Star Wars, you are partially correct! The other half of the story is that Teeko’s Coffee was actually named after their family dog, so we thought renaming the beer after our dog would be a fun way to transition the name while still paying tribute to the original Teeko name. Naboo is the name of a dog in the Anderson family (Dayna’s side). 

Naboo (The Dog, Not the Planet)!

If you haven’t had the Teeko/Naboo Coffee Stout in a while, give it another shot! It has a nice, robust coffee character in a refreshing package, even in the warm dog days of summer. We hope you enjoy it as much as we do!

Monday, June 27, 2016

#TeamCap and #TeamEternity Team Up for 5th Place!

We sponsored the Captain America balloon for The Michigan Challenge Balloonfest! If you don’t know by now, Mike and I are huge nerds. We are obsessed with Star Wars and Marvel Comics. So when we met the pilot and crew of the Captain America balloon last year in the taproom, we decided right there we needed to sponsor their balloon for the following year’s balloonfest.

What a wonderful decision that was! Not only did we get to say #TeamCap all the time, but they invited us out with them to crew with the balloon on Saturday! (This is not necessarily typical for the sponsor to do.) We figured the best way to join them was on Saturday morning for the fly in and competition. So we tried to go to bed early (not easy when your life revolves around a taproom) and we successfully got up early at about 4:30am. We met them out on the field and drove out to our starting point just south west of Howell, along with all the other balloonists.

After a half hour of watching the wind direction, analyzing the map, and knocking on doors to ask permission to use their yard as a launch site, we finally found our launch location. Mike and I did what we could to help get the balloon out and blown up and ready to take off. And just before it was time to head up, Ron, the pilot, motioned me to come in from taking pictures of the thing and told Mike and I both to hop in! We were like “Wait, what?! I thought we were just helping and hanging out in the chase van!” Nope, they had other plans, they were going to let us go up in the balloon!

Mike helping the balloon inflate

Hop in!

Mike and I were thrilled! This was such a great surprise for us! They had been planning on doing this and we had no idea! We figured they would just want to focus on the competition and not try to mess with us. (But as it turns out, we are lucky charms, because Captain America got 5th place this weekend!)

Up, up, and away!

The flight was amazing! Being up in a hot air balloon is so peaceful. Pictures and videos don’t do it justice.

After a successful flight, we landed among other balloons in yet another large yard and helped pack it up. After that, Ron, Mike, and Mike (Mike & Mike = the rest of the crew [yes, there were 3 Mikes in one van!) started getting into the back of the van and bringing out picnic baskets and a small table. They set up the table and table cloth and started setting out champagne glasses. We were just watching in awe and wonder because we had no idea what was going on. Then they brought out the champagne and said that it is tradition after every flight to have a champagne toast in celebration of a successful flight and as a gift to the property owner who let them land. Not only did they bring champagne, but they had purchased beer from Eternity the night before! So we toasted with champagne glasses full of Eternity beer around 9am (mine was full of Night Glow Black Lager)! What a great way to start our day!

A toast with good beer and great people!

We took the crew out to the Crepe Studio for brunch and had such a great time chatting with them and getting to know them better. Now Mike and I had to go to work (ha, that’s what happens when you own a brewery). But after work, we went right back to ballonfest and crewed with them that evening for the balloon launch and balloon night glow. We got to be on the field for the balloon glow! It was incredible, beautiful, and so much fun! This Captain America crew is such a great group to be with.


What do you think we did after the balloon glow was packed up?! (Which by the way is hard to do because it is DARK on the field!) (No one thinks about that part of the program because everyone else just heads out after the balloons stop twinkling!) Anyway, once we got it all together we headed to Eternity Brewing of course! We met some of our other friends and family for a beer before it was time to call it a night.

What an incredible weekend. We are so proud of the Captain America Team – 5th place this year! And we are so grateful that we could spend the weekend with these amazing people. They are so kind and thoughtful and fun to hang out with.

Watch for Captain America next year if you missed him this year! We already requested to be their sponsors again!

- Dayna Tran
Brewery Captain

Tuesday, May 10, 2016

Thoughts About Wheat Beer - from The Taproom Captain

Michigan has finally hit one of my favorite times of year: the thaw after months of frozen air and frost covered cars. Heat has returned and with it comes the time to switch to the classic spring beer styles. We are heading away from the dark and heavy comfort of porters and stouts into the lighter drinks, and one my personal favorites - wheat beers. 

Wheat beer has a few different variations from the German origin Hefeweizen to the Belgian Witbier to the classic American Wheat. Many wheat beer varieties have hints of fruit flavor to them, a nod to the season.  Here at Eternity our take on the wheat beer style is called ‘Covenant Wheat’. It’s a very crisp Hefeweizen with banana and clove flavors coming through from the yeast profile. It was a crowd (and staff) favorite the first time around so we just had to bring it back. 

Watch for this beer to be ready to pour in May!

I can't wait! 

Taproom Captain