Monday, February 8, 2016

Winter Beer Fest 2016 - Are you ready for Eternity?!

If you love craft beer and you love Michigan there is a good chance that you have heard of the Michigan Brewers Guild. The Michigan Brewers Guild is a non-profit organization dedicated to increasing sales of Michigan brewed beer through promotions, marketing, public awareness, and consumer education while monitoring and assuring a healthy beer industry within the state. They work with breweries across the state and other commercial enterprises that are directly involved in the industry.

Michigan Brewers Guild Members Since 2014!

Four times a year they put on one heck of a party: Beer Festivals! There is the Summer Fest in Ypsilanti, Fall Fest in Detroit, Fall U.P. Fest in Marquette, and one coming up soon: Winter Beer Fest in Comstock Park!

This will be our second year participating in Winter Fest. Last year’s Winter Beer Fest was our first festival with the Brewers Guild! It’ll be cold (hopefully not the single digit temps we endured last year) but we are now seasoned vets at this! At the end of the month it’ll be time to don our snow suits and gloves, put together our booth, raise our banner (literally) and do what we do best: serve fantastic beer!

This is Winter Beer Fest!

If you are making the trek out there be sure to stop at our booth and try out the specialties we are bringing with us: 

  • Light Side of the Black Imperial IPA
  • Bourbon Barrel Aged Barley Rancher Scotch Ale
  • Ser-Mer-Kar-Bear Belgian Tripel
  • Leap Year Luau Imperial IPL
  • Boubon Barrel Aged Imperial Complication


2015's Fireworks on Friday Night

Monday, February 1, 2016

Sar-Mer-Kar-Bear: A Behind the Scenes Interview with the Trio this Beer is Named After!

One of our newest releases, the Sar-Mer-Kar-Bear Belgian Tripel, is named after three of our team members here at Eternity: Sarah, our Taproom Captain, along with Meredith and Kari, our Event Lieutenants. With the new year they are tackling a bit more here (trying to give Mike and Dayna a bit of a break). Here’s a bit from them on their hopes for the next year of Eternity’s journey!

Sarah: “The thing I’m most excited for is seeing how much we can grow this year. We have an amazing group of people behind us pushing for our success and a great team here working hard for it! I want us to continue trying out crazy beers and crazy event ideas, just having fun with everything. That’s part of why I like our Infusion Wednesdays – we get to let the brewers loose and try something wacky!”

Meredith: “I recently celebrated my one year anniversary with Eternity and am super excited to see how this next year shapes up for me as one of the Event Lieutenants , our fantastic team, and this incredible brewery.  I love that we find any excuse to throw a shindig that revolves around some of the best beer in this great beer state – such as our first big party of the year – The Mardi Gras Masquerade Beer Ball on Saturday, February 6th. We love using local and state vendors as much as possible here,  so check out our events often to see what new beers and events we have brewing!”

Kari:  “I am so happy to have joined the (amazing) Eternity team this past year! Although it's only been a couple of months - I'm truly amazed at the motivation and effort each and every one of us has put forth towards our 2016 goals.  I think it's safe to say that anything is possible, and we're excited to share our dream with all of you this upcoming year!”

Watch out 2016! Here we come!