Captain America: A Civil War and a Balloon

Summer is right around the corner, which you may or may not know as the time for the Michigan Challenge Balloonfest in Howell. In support of the community and local events, we are sponsoring a hot air balloon for the Ballonfest again this year! With the release of the new Captain America: Civil War movie and us being big comic book fans, we thought sponsoring the Captain America balloon would be a great fit! Are you #TeamCap or #TeamIronMan? Eternity is a house divided, but I’m guessing the Captain America balloon team is supporting #TeamCap, what do you think?

Captain America Balloon During the Night Glow

Also making a return is our famous Night Glow Black Lager! Though dark in appearance, this refreshing lager was designed to be crisp and easy drinking for the hot, summer weather while also celebrating the Balloonfest and the spectacular Balloon Night Glow event at the festival. Come in for a glass of Night Glow to cool off when we release it at the start of the Balloonfest, June 24!

Cheers!

- Mike, CFO & Your Friendly Neighborhood Brewer

Euchre: I don't always get dealt four nines, but when I do, I'm playing Euchre.

If you grew up in Michigan or Ohio you know how to play Euchre, or maybe you have been chided for not knowing how to play. This 150 year old card game is a staple up here and we have now brought this past time to Eternity! 

Last month we hosted a Euchre tournament bringing in whole families, couples and people off on their own to join in. We had a full house! (Wrong card game, we know!) The tournament rounded out with one lucky winner (and the loser always gets a prize too!). It went over so well we had people asking us when the next one would be while walking out the door! 

Don’t miss out this month on April 14^th from 7-9pm!

The Mission Dry Stout: A tale of shamrocks and beers

With St. Patrick’s Day coming up it’s time for us bring back a crowd favorite: Mission Dry Stout! It’s dark, dry, and the perfect beer to celebrate your Irish ancestry!

Did you know that our dry stout, at 5% ABV is actually high for the style?! Dry stouts are typically about 4% - at most 5% ABV! Dry stouts are brewed with acrid roasted barley and a moderate amount of hops, making for a sharp, dry pour.

This year our Mission Dry Stout is being put on the Nitro tap! This means it is going to have a light creamy body, making it even more smooth and complex. Try a Mission 'n Torn Black ‘n Tan for a fun mix! Be patient with the nitro pours however, Guinness claims that a pour should take 119.5 seconds!

Try a Torn ‘n Mission Black ‘n Tan

St. Patrick’s Day has more of a history than just drinking beer and is celebrated in more countries than any other national festival. The Shamrock does have a relevance to this day. St. Patrick is the patron saint and national apostle of Ireland. His mission is credited with bringing Christianity to Ireland’s people in the fifth century by explaining the Holy Trinity (Father, Son, and Holy Spirit) using the three leaves of a native Irish clover, the shamrock.

Whether you are Irish or not, St. Patrick’s Day seems to be a fun time to celebrate! So come on in, wear some green, bring a hungry belly for Hickory’s Corned Beef Sliders, and grab a pint! Our Mission Dry Stout will be flowing, and if that isn’t your style, you will get a hoppy green surprise with any hoppy beer order! We are open early and staying open late! Join the St. Patrick's Day facebook group!

Winter Beer Fest 2016 - Are you ready for Eternity?!

If you love craft beer and you love Michigan there is a good chance that you have heard of the Michigan Brewers Guild. The Michigan Brewers Guild is a non-profit organization dedicated to increasing sales of Michigan brewed beer through promotions, marketing, public awareness, and consumer education while monitoring and assuring a healthy beer industry within the state. They work with breweries across the state and other commercial enterprises that are directly involved in the industry.

Michigan Brewers Guild Members Since 2014!

Four times a year they put on one heck of a party: Beer Festivals! There is the Summer Fest in Ypsilanti, Fall Fest in Detroit, Fall U.P. Fest in Marquette, and one coming up soon: Winter Beer Fest in Comstock Park!

This will be our second year participating in Winter Fest. Last year’s Winter Beer Fest was our first festival with the Brewers Guild! It’ll be cold (hopefully not the single digit temps we endured last year) but we are now seasoned vets at this! At the end of the month it’ll be time to don our snow suits and gloves, put together our booth, raise our banner (literally) and do what we do best: serve fantastic beer!

This is Winter Beer Fest!

If you are making the trek out there be sure to stop at our booth and try out the specialties we are bringing with us: 

• Light Side of the Black Imperial IPA
• Bourbon Barrel Aged Barley Rancher Scotch Ale
• Ser-Mer-Kar-Bear Belgian Tripel
• Leap Year Luau Imperial IPL
• Boubon Barrel Aged Imperial Complication

Cheers!

Tickets are still available for Friday of Winter Beer Fest!

http://www.mibeer.com/winter-festival

2015's Fireworks on Friday Night

Sar-Mer-Kar-Bear: A Behind the Scenes Interview with the Trio this Beer is Named After!

One of our newest releases, the Sar-Mer-Kar-Bear Belgian Tripel, is named after three of our team members here at Eternity: Sarah, our Taproom Captain, along with Meredith and Kari, our Event Lieutenants. With the new year they are tackling a bit more here (trying to give Mike and Dayna a bit of a break). Here’s a bit from them on their hopes for the next year of Eternity’s journey!

Sarah: “The thing I’m most excited for is seeing how much we can grow this year. We have an amazing group of people behind us pushing for our success and a great team here working hard for it! I want us to continue trying out crazy beers and crazy event ideas, just having fun with everything. That’s part of why I like our Infusion Wednesdays – we get to let the brewers loose and try something wacky!”

Meredith: “I recently celebrated my one year anniversary with Eternity and am super excited to see how this next year shapes up for me as one of the Event Lieutenants , our fantastic team, and this incredible brewery.  I love that we find any excuse to throw a shindig that revolves around some of the best beer in this great beer state – such as our first big party of the year – The Mardi Gras Masquerade Beer Ball on Saturday, February 6th. We love using local and state vendors as much as possible here,  so check out our events often to see what new beers and events we have brewing!”

Kari:  “I am so happy to have joined the (amazing) Eternity team this past year! Although it's only been a couple of months - I'm truly amazed at the motivation and effort each and every one of us has put forth towards our 2016 goals.  I think it's safe to say that anything is possible, and we're excited to share our dream with all of you this upcoming year!”

Watch out 2016! Here we come!

Christmas with Team Eternity

Many thanks to everyone for giving us a break on Sunday and allowing us the time to (finally) celebrate Christmas with our Brewery family!

Before the obligatory group photo we had to play a few games first: the traditional White Elephant gift exchange. A few people fought over a mini Stormtrooper alarm clock, and some envied an oversized Pilsner glass, but we all ended up with something unique to take home!

Then in celebration of beer we had a different kind of gift exchange: a much larger version of ‘Make your own 6pk’. We ended up with some rare beers along with some beers that were new to most of the group!

All in all it was a great night celebrating another successful holiday season and hoping for more to come!

Thank you again for letting us have Sunday night off! 

Love, 

Team Eternity

#TheNerdyBrewery #StarWars

If you’ve ever stopped into Eternity before, we’re sure you have noticed one thing: our love of all things Star Wars! We are extending this beyond our walls and partnering with the Historic Howell Theater to sponsor the new Star Wars: The Force Awakens, from January 15^th through the 31^st!

Back in December, the theater asked us and other locals about how we got into Star Wars and about our predictions for the new movie and continuation of the saga. 

Here was our reply: [VIDEO!!!]

(If you jump to 1:53 it is the start of Mike and Dayna getting nerdy.)

#SupportLocal in #HowellMI

The video in this blog was created by The Historic Howell Theater.