People keep asking us what we thought of it…. Star Wars The Force Awakens – No Spoilers

Anyone who steps foot into Eternity Brewing is welcomed with a warm, inviting environment, but some sitting at the bar may get this strange vibe that the place is a little nerdy. It isn’t the giant decorations on the walls nor the music playing, but the subtle collection of things behind the bar. A Captain America poster, a Darth Vader mask, and recently, a “The Force Awakens” poster. Yes, Mike and Dayna (that’s me!), the owners here are nerds. But that is an understatement when it comes to Star Wars.

Star Wars Obsessed? Star Wars Freaks? Whatever word creates the most emphasis, that is the one you should pick. We took the employees and some mug club members out to see the movie the night it came out. Since we considered this an employee outing, we bought tickets for the employees that were crazy enough to go with us.

People keep asking us what we thought of it….

We LOVED it!

We saw it 4 times already if that says anything.

We can’t stop talking about it, reading about it, and chatting with those “in the know” about theories and what is going to happen next!

Someone just asked me if I really like Star Wars that much or if it is just something fun to do. I am not sure how to explain it, but Star Wars is an emotional connection for me. It means so much to me in fact that when someone talks bad about it, I am all torn up inside. It is a child-like feeling I get every time I see new Star Wars toys and T-Shirts. The first Star Wars Convention I went to literally felt like I died and went to heaven (thus I had to attend more after that of course). It is definitely more than just something fun to do. I guess you just have to be as big of a Star Wars Fanatic to understand what I am talking about.

Mike and I would like to remind everyone to focus on what really matters this holiday season.

Faith, Family, Friends, and Star Wars.

Merry Christmas, my friends! And may the Force be with you. Always.

Fantasy of Lights Parade Wrap Up

We had a great time at our first Fantasy of Lights Parade on Friday thanks to family and friends who helped design and build the float over the past couple months. You know who you are, and we want to give you our sincere THANK YOU for your help and support! We won the First Timers Award!

Did anyone see the marriage proposal we helped with in front of the library? Tim made the “Becky, Will you marry me” sign, and we kept it hidden on our float until we were stopped by the announcer at the library. All of this was planned ahead of time between Tim, the Howell Chamber of Commerce, and the Eternity Brewing float team! Becky said “yes”! We are so happy for the couple! (Dayna got a little teary eyed.)

We are looking forward to the Fowlerville Christmas in the Ville Parade this Saturday!

Happy Holidays everyone! Cheers!

More links to articles about this year’s Fantasy of Lights Parade can be found HERE and HERE!

Gillis Benedict/Livingston Daily

Lots of drilling, lots of lights...

 Getting ready to head out to the parade route

A Journey Awaits Howell, MI

Black Friday! A day to shop local?! (And maybe have a local brew too?!)

So apparently Black Friday is not the biggest shopping day of the year. Who knew!? It just happens to be the most crowded. The biggest shopping day(s) of the year? The weekend before Christmas. (You know who you are! We don’t judge you, everyone has been there. Well, most everyone.)

What can you do instead of frantically running through stores on Black Friday and waiting til the last weekend to find that perfect gift? Come over to Eternity Brewing on Black Friday, that’s what you do! We will have 11 tables with local businesses represented for you to shop through and find a unique gift that can’t be found anywhere else!

Who is going to be here?

•        ArtFullBeads by Barb and Alyssa

•        Beer & Wine Crates

•        Candles by Courtney

•        doTERRA Essential Oils

•        E & L Crafts

•        Little Diablo Salsa

•        Mary Kay Cosmetics

•        Mesiree Ceramics

•        Rodan & Fields

•        Rouge Studio

•        Scentsy

What do you think about that? If all else fails, just come have a beer to window shop. What else are you going to do at noon on Black Friday? Yeah, that’s what we thought. Come hang out with us! (There has been word from the brewery that a certain IPA could be released this day too! How can you lose?)

The tables will be set up from Noon – 4pm November 27^th, Black Friday.

Some of them will take credit card, but bring cash for the other tables that can’t.

Thank you for supporting local beer and local businesses. We appreciate you!

Want to read more about Black Friday? Check out this article:

http://www.details.com/story/9-reasons-why-black-friday-and-cyber-monday-are-overrated

Ceramic mugs and more?! Mesiree Ceramics will be here!

Laser cut maps and more? E & L Crafts will be here!

Looking for a unique photo art piece? Rouge Studio will be here!

Local beer, local shopping. We can't wait to see you on Black Friday!

Detroit Fall Beer Fest Re-Cap

The Detroit Fall Beer Fest is a bit smaller than the summer beer fest, but it still was a busy weekend for us! We had some great help from team members and customers pouring our beers and spreading the good word!

We had a lot of great reviews on our Imperial Caribbean Coffee Stout and Red Currant Order 66. These are unique beers that we made for beer fest. We also had some great reviews on our Pumpkin Muffin and Execute Order 66, some beers that we had on tap here already. So all in all, we feel like we had a good weekend!

Look for the small amount of Pumpkin Muffin we have left to be on tap for our Halloween party this Friday. We will also have Vintage 2014 Pumpkin Pie Porter on tap for the Halloween party! Come dressed up because the winning costume gets an annual mug club membership or free renewal! 

From one weekend to the next, let's taste some beer!

Just before pouring on Friday - As ready as we will ever be!

This is #beerfest!

This is part of Dayna's costume for Friday. Any guesses on who she is going to be?

The Week I Drank Cider Instead of Beer

An FYI blog by: Dayna Tran (COO & Brewery Captain of Eternity)

Your taste palate is affected by so many things. It can be affected by the food or drink you had up to 24 hours ahead of time! I knew this, but found out again the hard way last week.

Fall is a great time in Michigan for apple picking, corn mazes, and cider and donuts. It seems like most Michiganders like to have the excuse to enjoy cider and donuts in the fall because, well, it’s just that time of year!

For our family, the first sign of fall is Mom making spiced cider in the kitchen. And this year I got a special delivery of it to the bar! I used to dread fall because it meant “Back to School” (Ugh!). But now, I am finally starting to appreciate the colors, the smells, the tastes of fall and was enjoying a lot of hot cider throughout the day (Thanks, Mom!).

Here’s the thing though, last week I just wasn't in the mood for beer. At first I thought I was in a weird mood, but Mike and I started talking about it and realized it was because of my excessive cider consumption! The sweet, tart flavors of the cider were sticking around on my palate and it didn’t matter what beer I tried, hoppy, sweet, Belgian, English, it all tasted “off”. The only thing that sounded good was an Oktoberfest with a splash of spiced cider in it! (I know it sounds crazy, but it is amazing!)

The moral of the story is to be aware that sometimes you may taste a beer and it will seem “off”. Most people will think it just isn’t a good beer and not want to try it again. Don’t be like most people. Think about it and maybe you had some cider earlier that day, maybe you had spicy Indian food for lunch, maybe you have been eating donuts because your co-worker brought a bunch in to celebrate Friday. Your palate isn’t the same as mine, and you may be affected by different foods, so I am curious, am I the only one who has had this change of palate before? Let me know in the comments!

I am totally going to stand up from my computer to get some hot cider. I’m so cold…

Hello fall in Michigan!

Cider and beer. Sometimes a good combination. Seriously. Depends on your palate!

1 Year Anniversary Party Recap

We had a great time last Saturday! So many barrel aged beers to try, so little time. Great food from Hickory BBQ, and great music from Otter River, The Two Hearted, and Watson Street Loft! We will be bringing Bourbon Barrel Aged Barley Rancher Scotch Ale to the Michigan Beer Festival in Detroit this October. Look for it there!

We have a few bits of barrel aged beer left, so watch for it on tap here and at other events! We are so thankful to all of our family and staff that worked so hard to make this party a huge success. We are also excited to have such awesome customers and friends to attend our party!

Our next big party we are looking forward to is our Back to the Future party October 21, 2015. This is no joke; that is the actual date Marty and Doc went to in the future! If you wear Western, 50s, 80s, or a “futuristic” costume to the party you will get a mini “re-hydrated” pizza bite (while supplies last)! Wearing your jeans inside-out is fashionable in the "future"! We will be using this party as a fundraiser for the Howell Opera House, so we encourage you to come “Save the Opera House”! By dressing up, 10% of your bill will go to Save the Opera House! You can also look for Doc Brown's Lightning Smoked Brown on tap that night too! 

More details will pop up on our Facebook event page! Tell us you are “going” with this link: 

https://www.facebook.com/events/1644315505824116/

In the mean time, check out these awesome pictures of the 1 year anniversary party!

Getting ready!

The doors are open!

Hickory BBQ is ready!

Sarah is ready in the tent!

And so is Mike...

1 Year!

#1YearOfEternity

Bands getting ready!

For 1 year I was stranded at Eternity Brewing with only one goal, survive...

And all I got was this lousy t-shirt

Party!

Jenga!

Beautiful day to be outside!

Otter River with The Two Hearted!

Red Eternity shirts behind the bar!

The Two Hearted

Watson Street Loft closed out the night!

1 Year Of Eternity

For 1 year I was stranded at Eternity Brewing with only one goal, survive.

We are coming up one our 1 year anniversary party this Saturday, but today is our actual 1 year anniversary. Some of you may remember the day we opened. (And you probably remember it better than we do because it was quite a whirlwind for us.) We were reminiscing last night about that day. Laughing about it and trying to prepare ourselves for Saturday!

The time has blown by. I think we have been running on adrenalin this whole time.

They say the first year is the hardest. It has been full of late nights, early mornings, and more emails, more phone calls, and more paperwork than we could have ever prepared for. We are still standing though. And we are looking forward to the future. We have a lot of hard work still ahead as we start our distribution program and work on ideas and suggestions that have been generated by us, our team, or our lovely customers.  

All of this would not be possible without you. We love being a part of this community and we have many new friends because of it. We have almost 400 mug club members, and we still meet new smiling faces every day! You are a blessing to us, and we hope, in some small way, to be a blessing to you.

1 year of Eternity. Cheers to many more!

https://youtu.be/2m8JIH_ctIs

(This is our awesome You Tube video created by Troy Hinds for our 1 year celebration party!)

Saturday Sept. 26

5 Barrel Aged Beer Releases!

Bourbon Barrel Aged Snake Staff Stout 6%

Bourbon Barrel Aged Teeko Coffee Stout 6%

Bourbon Barrel Aged Barley Rancher Scotch Ale 8%

Bourbon Barrel Aged Noble Throne 10%

Bourbon Barrel Aged Imperial Complication 11%

First 100 people through the door get a FREE goodie bag!
3 different bands playing through the night! Otter River, The Two Hearted, and Watson Street Loft!
Food catered by Hickory BBQ 4-8pm!