The Mission Dry Stout: A tale of shamrocks and beers

With St. Patrick’s Day coming up it’s time for us bring back a crowd favorite: Mission Dry Stout! It’s dark, dry, and the perfect beer to celebrate your Irish ancestry!

Did you know that our dry stout, at 5% ABV is actually high for the style?! Dry stouts are typically about 4% - at most 5% ABV! Dry stouts are brewed with acrid roasted barley and a moderate amount of hops, making for a sharp, dry pour.

This year our Mission Dry Stout is being put on the Nitro tap! This means it is going to have a light creamy body, making it even more smooth and complex. Try a Mission 'n Torn Black ‘n Tan for a fun mix! Be patient with the nitro pours however, Guinness claims that a pour should take 119.5 seconds!

Try a Torn ‘n Mission Black ‘n Tan

St. Patrick’s Day has more of a history than just drinking beer and is celebrated in more countries than any other national festival. The Shamrock does have a relevance to this day. St. Patrick is the patron saint and national apostle of Ireland. His mission is credited with bringing Christianity to Ireland’s people in the fifth century by explaining the Holy Trinity (Father, Son, and Holy Spirit) using the three leaves of a native Irish clover, the shamrock.

Whether you are Irish or not, St. Patrick’s Day seems to be a fun time to celebrate! So come on in, wear some green, bring a hungry belly for Hickory’s Corned Beef Sliders, and grab a pint! Our Mission Dry Stout will be flowing, and if that isn’t your style, you will get a hoppy green surprise with any hoppy beer order! We are open early and staying open late! Join the St. Patrick's Day facebook group!

Winter Beer Fest 2016 - Are you ready for Eternity?!

If you love craft beer and you love Michigan there is a good chance that you have heard of the Michigan Brewers Guild. The Michigan Brewers Guild is a non-profit organization dedicated to increasing sales of Michigan brewed beer through promotions, marketing, public awareness, and consumer education while monitoring and assuring a healthy beer industry within the state. They work with breweries across the state and other commercial enterprises that are directly involved in the industry.

Michigan Brewers Guild Members Since 2014!

Four times a year they put on one heck of a party: Beer Festivals! There is the Summer Fest in Ypsilanti, Fall Fest in Detroit, Fall U.P. Fest in Marquette, and one coming up soon: Winter Beer Fest in Comstock Park!

This will be our second year participating in Winter Fest. Last year’s Winter Beer Fest was our first festival with the Brewers Guild! It’ll be cold (hopefully not the single digit temps we endured last year) but we are now seasoned vets at this! At the end of the month it’ll be time to don our snow suits and gloves, put together our booth, raise our banner (literally) and do what we do best: serve fantastic beer!

This is Winter Beer Fest!

If you are making the trek out there be sure to stop at our booth and try out the specialties we are bringing with us: 

• Light Side of the Black Imperial IPA
• Bourbon Barrel Aged Barley Rancher Scotch Ale
• Ser-Mer-Kar-Bear Belgian Tripel
• Leap Year Luau Imperial IPL
• Boubon Barrel Aged Imperial Complication

Cheers!

Tickets are still available for Friday of Winter Beer Fest!

http://www.mibeer.com/winter-festival

2015's Fireworks on Friday Night

Sar-Mer-Kar-Bear: A Behind the Scenes Interview with the Trio this Beer is Named After!

One of our newest releases, the Sar-Mer-Kar-Bear Belgian Tripel, is named after three of our team members here at Eternity: Sarah, our Taproom Captain, along with Meredith and Kari, our Event Lieutenants. With the new year they are tackling a bit more here (trying to give Mike and Dayna a bit of a break). Here’s a bit from them on their hopes for the next year of Eternity’s journey!

Sarah: “The thing I’m most excited for is seeing how much we can grow this year. We have an amazing group of people behind us pushing for our success and a great team here working hard for it! I want us to continue trying out crazy beers and crazy event ideas, just having fun with everything. That’s part of why I like our Infusion Wednesdays – we get to let the brewers loose and try something wacky!”

Meredith: “I recently celebrated my one year anniversary with Eternity and am super excited to see how this next year shapes up for me as one of the Event Lieutenants , our fantastic team, and this incredible brewery.  I love that we find any excuse to throw a shindig that revolves around some of the best beer in this great beer state – such as our first big party of the year – The Mardi Gras Masquerade Beer Ball on Saturday, February 6th. We love using local and state vendors as much as possible here,  so check out our events often to see what new beers and events we have brewing!”

Kari:  “I am so happy to have joined the (amazing) Eternity team this past year! Although it's only been a couple of months - I'm truly amazed at the motivation and effort each and every one of us has put forth towards our 2016 goals.  I think it's safe to say that anything is possible, and we're excited to share our dream with all of you this upcoming year!”

Watch out 2016! Here we come!

Christmas with Team Eternity

Many thanks to everyone for giving us a break on Sunday and allowing us the time to (finally) celebrate Christmas with our Brewery family!

Before the obligatory group photo we had to play a few games first: the traditional White Elephant gift exchange. A few people fought over a mini Stormtrooper alarm clock, and some envied an oversized Pilsner glass, but we all ended up with something unique to take home!

Then in celebration of beer we had a different kind of gift exchange: a much larger version of ‘Make your own 6pk’. We ended up with some rare beers along with some beers that were new to most of the group!

All in all it was a great night celebrating another successful holiday season and hoping for more to come!

Thank you again for letting us have Sunday night off! 

Love, 

Team Eternity

#TheNerdyBrewery #StarWars

If you’ve ever stopped into Eternity before, we’re sure you have noticed one thing: our love of all things Star Wars! We are extending this beyond our walls and partnering with the Historic Howell Theater to sponsor the new Star Wars: The Force Awakens, from January 15^th through the 31^st!

Back in December, the theater asked us and other locals about how we got into Star Wars and about our predictions for the new movie and continuation of the saga. 

Here was our reply: [VIDEO!!!]

(If you jump to 1:53 it is the start of Mike and Dayna getting nerdy.)

#SupportLocal in #HowellMI

The video in this blog was created by The Historic Howell Theater. 

Things other than brewing: A glimpse behind the scenes at Eternity

The fermentation process for beer takes at least a full week and we typically allow our beer to condition much longer than that, meaning some beers (like lagers) can be in a tank for up to 2 months. Why am I telling you this? Because there is a lot more to being a brewer than brewing. In fact, it’s the “other” things that take up more time during the week.

Here is a sample of what our typical Mondays look like at Eternity Brewing.

Chris comes in to clean kegs. We take care to check the cleanliness of our kegs, inside and out. Happy kegs means happy beer!

One of Paul’s jobs is to clean tap lines and faucets. This is the final journey of the beer into your glass, so clean tap lines and beer faucets are critical to clean beer aromas and flavors!

One of Zac’s jobs is to check the fermentation stages of each of the beers in the fermenters. This ensures fermentation is going at the pace it should and gives us a clue as to when we can start our conditioning processes.

This is just a glimpse of some behind the scenes work that goes into our product and our company. We are so excited to have these gents working with us. They are all hard workers and are passionate about the beer and Eternity! 

Happy 2016! We look forward to joining you in a journey filled with family, friends, and BEER!

People keep asking us what we thought of it…. Star Wars The Force Awakens – No Spoilers

Anyone who steps foot into Eternity Brewing is welcomed with a warm, inviting environment, but some sitting at the bar may get this strange vibe that the place is a little nerdy. It isn’t the giant decorations on the walls nor the music playing, but the subtle collection of things behind the bar. A Captain America poster, a Darth Vader mask, and recently, a “The Force Awakens” poster. Yes, Mike and Dayna (that’s me!), the owners here are nerds. But that is an understatement when it comes to Star Wars.

Star Wars Obsessed? Star Wars Freaks? Whatever word creates the most emphasis, that is the one you should pick. We took the employees and some mug club members out to see the movie the night it came out. Since we considered this an employee outing, we bought tickets for the employees that were crazy enough to go with us.

People keep asking us what we thought of it….

We LOVED it!

We saw it 4 times already if that says anything.

We can’t stop talking about it, reading about it, and chatting with those “in the know” about theories and what is going to happen next!

Someone just asked me if I really like Star Wars that much or if it is just something fun to do. I am not sure how to explain it, but Star Wars is an emotional connection for me. It means so much to me in fact that when someone talks bad about it, I am all torn up inside. It is a child-like feeling I get every time I see new Star Wars toys and T-Shirts. The first Star Wars Convention I went to literally felt like I died and went to heaven (thus I had to attend more after that of course). It is definitely more than just something fun to do. I guess you just have to be as big of a Star Wars Fanatic to understand what I am talking about.

Mike and I would like to remind everyone to focus on what really matters this holiday season.

Faith, Family, Friends, and Star Wars.

Merry Christmas, my friends! And may the Force be with you. Always.